Search Engines have undergone rapid changes in recent years. One of the most noticeable change was reduction in space for sites which are not buying ads. Google the most popular search engine is of high importance to the businesses which want to achieve high ranking. The businesses which are focusing on local ranking will find less scope in gaining the user’s attraction. To overcome these challenges one of the company WNY Holdings LLC explains how users can increase their presence on search engine and embark their footprint.
One of the best way to grow your business is to find different ways on which users or searchers can find your company. Following techniques will help the readers in enhancing the search engine rank to attract more traffic and increase your website presence.
Features Snippets: This is one of the useful technique to increase your search engine presence. Featured snippets is basically a box which answers the users question so that searchers will get fast response to their query. Though some users will click on the link to read out complete information most of the users will use featured snippets to ask queries.
Sitelinks: Sitelinks are additional links present on your site other than the main site link. Sitelinks differentiates multiple pages present on your site. Linking the sitelinks internally for different pages will ease user navigation and categorization.
Video Marketing: Videos often take prominent position while users are searching for different keywords. Certain videos act as a guide or tutorial in understanding the concepts which will increase your search engine presence. However the users need to embed video in their blog or social sites for online exposure.
Google My Business: This is one of the effective way for local businesses to promote their target keywords. It also has key elements like phone number, business address and star rating. To improve Google My Business listing, users need to complete profiles, add quality images and request client reviews.
News Items: News items are always at top of search results pages. Such regular news items will be shown in Google News. Sites that regularly publish news stores can submit the site to Google as a news publisher.
Schema Markup: It plays important role in providing useful information like geographical location, business hours, social media presence and more. This will make your site prominent in search results, highlighting the products and various other factors.